Digital Asset Management refers to a business process in which you can organize, store, and retrieve digital data and rich media assets. These assets include photos, videos, animations, blogs, podcasts, and other multimedia content.
The DAM software tools were once used by only press, media, and publishing companies. However, its reliability and flexibility made large companies to incorporate it into content management systems. DAM is generally considered to be a subset of enterprise content management - a business process for organizing text documents, email and spreadsheets.
There are several categories of Digital Asset Management, which includes:
Quality content has always been a powerful market differentiator. It can help organizations resound with consumers, strengthen their brand awareness, and ultimately drive revenue. No wonder why the demand for outstanding creative work is at an all-time high. Some of the major benefits of Digital Asset Management include:
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