Digital Asset Management Solution in Gurgaon

Digital Asset Management

Digital Asset Management refers to a business process in which you can organize, store, and retrieve digital data and rich media assets. These assets include photos, videos, animations, blogs, podcasts, and other multimedia content.

The DAM software tools were once used by only press, media, and publishing companies. However, its reliability and flexibility made large companies to incorporate it into content management systems. DAM is generally considered to be a subset of enterprise content management - a business process for organizing text documents, email and spreadsheets.

Categories of Digital Asset Management

There are several categories of Digital Asset Management, which includes:

Brand Asset Management: It contains mostly marketing-related media and contents such as logos, ads, and social media posts.

Library Asset Management: It focus on storage and retrieval of infrequently changing media assets, such as photo archiving

Production Asset Management: It manage the assets being created on digital media platforms such as video games.

Cloud-based Asset Management: It allows the users to access the organization’s assets via mobile phones, laptops, and other devices.

Benefits of DAM

Quality content has always been a powerful market differentiator. It can help organizations resound with consumers, strengthen their brand awareness, and ultimately drive revenue.  No wonder why the demand for outstanding creative work is at an all-time high. Some of the major benefits of Digital Asset Management include:

Eliminate the cost of lost or misplaced work: The unending need for marketing content means new assets are always in the making. But many files increase its risk of getting misplaced. The DAM solutions virtually eliminate the costs associated with recreating lost files and keeping them secure and easy to retrieve.
Fast-track creativity and production cycles: The DAM tools bring efficiency and agility to your content creation. Version control, on-the-fly conversions, and workflow approval functionality, ultimately reduce the time spent on manual tasks - expediting and enhancing your creative production.
Streamlined distribution: DAM platforms offer the stakeholders the information they need, within a few clicks. Internal content collaborators, creative writers, sales teams, and external partners can all have instant access to the contents in a self-serve environment. Also, integrations with other marketing technology platforms can further automate and enhance distribution processes, across other channels and other systems.
Reduce workflow redundancies: It provides a complete picture of available content, extending the value of assets through reuse and repurposing. In addition, DAM facilitates cross-team collaboration and reduces the possibility of costly miscommunications.
Maintain brand consistency and its integrity: DAM solutions help ensure all team members are on the same page, using the same brand files. It directs everyone to a single content repository with simple search tools. Digital marketers can restrict the use of outdated or low-quality file versions, as per their new marketing strategy.
Permissioned access: Governance tools allow DAM administrators to control how different user groups can interact with the organization’s digital assets. It allows organizations to restrict access to sensitive content or restrict download privileges on certain files.
Improve measurement of return on investment (ROI):DAM systems offer analytics tools that track who is using which assets — when, where, and how. This data is further used to inform system/website optimization to influence important content strategy decisions and increase your business ROI.

We are one of the leading digital asset management providers in Gurgaon. Best known for flawlessness and fidelity, our team ensures the client receive the best of our services, after all you deserve it. Let’s talk about your project. Connect with us today!