Sr. Executive/AM – Marketing

Job Category: Sr. Executive/AM - Marketing
Job Type: Full Time
Job Location: Gurgaon

The candidate will be responsible for:

  1. A candidate should have up-to-date knowledge of Google Ads, Google Analytics, Meta and all Social Platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and MailChimp.
  2. Build, plan and implement the overall digital marketing strategy.
  3. Create and manage link-building and content marketing strategies.
  4. Delivery of content that aligns with and supports the brand, is grammatically correct, is spelled correctly, and targets the language and tone of the audience.
  5. Develop engaging online content including blog articles, videos, graphics, emails, web pages, blog posts, case studies, solution guides, brochures, white papers, & ads.
  6. Develop and maintain a social media presence. Monitor and analyze content click-through rates.
  7. Prepare and manage a digital marketing budget.
  8. Leverage paid advertisements like Google Ads (PPC), LinkedIn Ads YouTube Ads etc. to onboard new clients. Run social media campaigns to reach out to a wider audience.
  9. Design and Run email campaigns to engage the specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns)
  10. Develop and execute strategy to acquire backlinks that will positively impact organic search visibility.
  11. Sound knowledge and experience with online marketing tools and best practices
  12. Optimize SEO visibility via Competitors analysis, well researched and high-volume keyword utilization. Must be skilled in Backlinks submissions.
  13. Ideate and launch new promotional videos and other initiatives.
  14. Co-ideate fresh ideas for sales strategies and launching new products and services in new markets.
  15. Working with partner marketing teams at different OEMs to co-develop customer voices.
  16. Efficient in creating and managing daily/weekly/monthly charters.

Required Skills:

  1. Must be Highly skilled in performing SEO On & Off Page activities.
  2. Having experience in Technical Content Writing, Taglines Creation, and professional email writing. 
  3. Must know how to manage and enhance brand presence wherever required.
  4. Must have worked on photoshop, AI, Corel Draw for Graphic Designing [Posts, EDM, Brochure, Website images, and other marketing collaterals]
  5. Must know lead generation specially via Google Adwords and LinkedIn Ads. 
  6. Must have hands on experience in Email Marketing tools and workflow management.
  7. Basic knowledge of HTML, CSS will be a plus.
  8. Must be skilled in Motion Graphic & Video Editing with advance animation skills.
  9. Must have worked on Ahref and Semrush, Google Analytics, Bing Webmaster, Google Console, CRM tools & etc.
  10. Hands on experience in Microsoft Office Apps like Excel, PowerPoint, Work, and more.

Other Requirements:

  1. Technical Content Writing
  2. A candidate should be open to new ideas and quickly adapt to changes.
  3. With an analytical mindset, a candidate should be able to manage and interpret data.
  4. He/She should ensure timely execution of the projects.
  5. Critical thinker and problem-solving skills
  6. Great interpersonal and communication skills
  7. Ability to work under pressure and meet deadlines.

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